European machine tool manufacturers are building “green and environmentally friendly” brands in the market amidst the crisis.

The European machine tool industry is recovering from the crisis, but it now faces another uncertainty and escalating market confidence. Frank Brinken emphasized, “Currently, the global and European economic outlook is unclear. In Europe, the overall funding for the manufacturing supply chain is disrupted. If these problems are not resolved in a timely manner, they will seriously affect the development of the European machine tool industry, especially the negative impact on small and medium-sized enterprises.” Under the new global economic situation, the European machine tool industry has also made many efforts to embrace the new era. Guided by the strategy of “EU 2020: Aiming to Build a Smart, Environmentally Friendly Market,” European machine tool companies have begun to emphasize “green and environmentally friendly” as a key feature.